{"id":576,"date":"2023-04-24T09:22:00","date_gmt":"2023-04-24T08:22:00","guid":{"rendered":"https:\/\/www.lockall.fr.localhost\/?p=576"},"modified":"2024-04-23T13:23:10","modified_gmt":"2024-04-23T12:23:10","slug":"getting-started-social-commerce","status":"publish","type":"post","link":"https:\/\/www.lockall.fr\/en\/comment-se-lancer-dans-le-social-commerce\/","title":{"rendered":"How to get started in Social Commerce?"},"content":{"rendered":"

Do you want to get started in Social Commerce to gain visibility and expand your activities? You may be right to think about it. Social networks are today one of the essential distribution channels. They represent fertile ground for immediate sales and impulse purchases. However, you need a good strategy to break into this niche. With LOCKALL, find out how to get started in such a business. <\/p>\n\n\n\n

Social commerce: what exactly does it mean? <\/h2>\n\n\n\n

First, we could define Social Commerce as the sale of products or services from social networks. However, it is much more than that. <\/p>\n\n\n\n

This is a marketing field in its own right where your brand provides online purchasing opportunities to users from their pages on Instragram, Facebook or even Pinterest. Through a well-planned marketing and sales strategy, the goal is to encourage them to make an immediate purchase without them needing to consult your e-commerce site to place an order.<\/p>\n\n\n\n

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It was in 2005 that the term \u201cSocial Commerce\u201d was used for the first time by Yahoo. At the time, it referred to collaborative purchasing tools on the web. However, its meaning and scope have evolved over the years. It has extended to social platforms which have become essential sales channels for discovery, product launches, as well as transactions.<\/p>\n\n\n\n

Concretely, it allows you to take advantage of reviews, communities, advertisements, stores and shares on social media to boost your sales. This also gives you the opportunity to combine distribution with close communication support with your customers.<\/p>\n\n\n\n

How to ride the social commerce wave? <\/h2>\n\n\n\n

Since the Internet, the purchasing process has expanded and become very random. We are no longer in this linear process where you had to go to a store to get something and comply with their opening hours. Today, we benefit from permanent availability (24 hours a day, 7 days a week) of purchasing services. The point is to be able to be ready to support the conversion of prospects into customers whenever they feel in the mood to provide and to satisfy their needs at all times. <\/p>\n\n\n\n

And what better way to ensure this presence than on social networks. On the one hand, it is more accessible to brands and consumers and on the other hand, more and more people spend their time on social platforms and on their smartphones. <\/p>\n\n\n\n

Getting into Social Commerce has thus become an imperative for brands wishing to overcome barriers with consumers. So how can this process be implemented? <\/p>\n\n\n\n

Upstream, the marketing and e-commerce teams must be brought together to establish a coherent process. Together, they will try to capitalize on opportunities by considering the people to involve, the budget available, the initiatives to take as well as the technologies to deploy. You will need to be able to track purchasing movements and processes through various digital touchpoints. As much as possible, you will need to be flexible by applying, for example, agile methods to your management to be able to adapt to this constantly evolving distribution world. <\/p>\n\n\n\n

Our advice for getting started in Social Commerce without a hitch<\/h2>\n\n\n\n
    \n
  • Choose your social network!<\/strong><\/li>\n<\/ul>\n\n\n\n

    On the web, there are a multitude of social networks that lend themselves to social commerce. We denote the Meta platforms (Instagram, Facebook, WhatsApp), Twitter, LinkedIn, TikTok, YouTube and even Snapchat. That said, you can't be everywhere at once. On the one hand, it would be difficult to manage and on the other hand, it could create a certain inconsistency in its marketing strategy. <\/p>\n\n\n\n

    You must choose the network(s) in accordance with your target customers. If you are targeting a young population, it is better to favor Snapchat, Instagram or TikTok. On the other hand, opt for LinkedIn if you are targeting B2B professionals. We must also take into account the advantages offered by social media. On Facebook, you can take advantage of integrations with e-commerce platforms like Shopify. <\/p>\n\n\n\n

      \n
    • Define your goals!<\/strong><\/li>\n<\/ul>\n\n\n\n

      In Social Commerce, the goal is to sell, but you can do much more. For an effective strategy, you must set concrete and achievable objectives: capturing emails, increasing notoriety, increasing traffic to your e-commerce site or your points of sale, etc.<\/p>\n\n\n\n

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      This will allow you to know exactly what to post. Social networks can serve as a direct sales platform, but also as a support for customer relations services. <\/p>\n\n\n\n

      Publish content that interests you!<\/h2>\n\n\n\n

      Content is what particularly interests social users. It is important to publish them, but be careful, they must be useful and attractive to them. It is not a question of making a post every day, but of making practical and current information available to Internet users. You can, for example, offer content suggested by your users (UGC) around your brand to gain credibility. Of course, this process will not necessarily encourage purchases, but it will improve the visibility of your brand. <\/p>\n\n\n\n

      Establish conversational messaging!<\/h2>\n\n\n\n

      With the conversational chatbots of WhatsApp and WeChat, it becomes possible to communicate with all your potential customers and undertake individual interviews. These media are able to generate more authentic interactions thanks to artificial intelligence and their automatic natural language processing function. This is an essential lever in order to offer a positive purchasing experience for a given product. <\/p>\n\n\n\n

      In summary<\/h2>\n\n\n\n

      To successfully foray into the Social Commerce environment, here are the essential points to consider: <\/p>\n\n\n\n

        \n
      • Choose your platforms carefully, taking into account all the options available.<\/li>\n\n\n\n
      • Create pages, offer products\/services, make posts and try all the e-commerce features of the chosen social applications. <\/li>\n\n\n\n
      • Use social listening platforms to constantly have content ideas. <\/li>\n\n\n\n
      • Monitor subscriber engagements and conversions in order to refine your e-commerce strategy.<\/li>\n<\/ul>\n\n\n\n
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        To ensure permanent availability of your products and implement your Social Commerce strategy, LOCKALL provides you with self-service boxes and storage units in the \u00cele-de-France region. <\/p>\n\n\n\n

        Thanks to the flexibility of our self-storage contract, it will be easier for you to manage your product stock and meet the requirements of your customers. To benefit from it, do not hesitate to contact us and request your quote. <\/p>","protected":false},"excerpt":{"rendered":"

        Souhaitez-vous vous lancer dans le Social Commerce pour gagner en visibilit\u00e9 et \u00e9tendre vos activit\u00e9s\u202f? Vous pouvez avoir bien raison d\u2019y songer. Les r\u00e9seaux sociaux sont aujourd\u2019hui l\u2019un des canaux de distribution incontournables. Ils repr\u00e9sentent un terrain propice pour les ventes imm\u00e9diates et les achats impulsifs. Cependant, il faut une bonne strat\u00e9gie pour percer dans […]<\/p>\n","protected":false},"author":13,"featured_media":580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/posts\/576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/comments?post=576"}],"version-history":[{"count":0,"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/posts\/576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/media\/580"}],"wp:attachment":[{"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/media?parent=576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/categories?post=576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lockall.fr\/en\/wp-json\/wp\/v2\/tags?post=576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}